A new crypto wallet branded with the Trump name has ignited controversy, confusion, and legal threats—all before its first transaction. What started as a seemingly official launch turned quickly into a public disavowal from the Trump family itself.
The Launch: A Wallet Goes Public
On June 3, 2025, NFT marketplace Magic Eden announced a new product: “The Official $TRUMP Wallet by President Trump.” The product, developed in partnership with Fight Fight Fight LLC, was designed to support the $TRUMP memecoin—a digital token launched months earlier and associated with pro-Trump communities online.
The promotion offered $1 million in potential prizes to early users and featured Donald Trump's image and slogans. But the Trump family says they had nothing to do with it.
Trump Sons Push Back
Within hours of the announcement, both Donald Trump Jr. and Eric Trump issued firm denials. “We had zero involvement in this wallet product,” Trump Jr. posted on social media, while Eric added that the Trump Organization never authorized use of their name or likeness for the wallet. He also warned Magic Eden of potential legal consequences.
Simultaneously, the brothers reiterated their involvement in a separate venture—World Liberty Financial—which they claim is developing a legitimate, authorized Trump-branded wallet to be released “soon.”
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Who’s Really Behind It?
The controversy stems from Fight Fight Fight LLC, the crypto company operating the $TRUMP token. Though not part of the Trump Organization, the firm is run by Bill Zanker, a long-time Trump associate who co-authored a book with him and has led previous Trump-linked crypto projects.
According to corporate filings, Zanker is listed as the authorized person behind the memecoin infrastructure. His involvement in both public and private events tied to $TRUMP lends credibility—but not necessarily authorization.
Ethics and Risk
This dispute highlights growing concerns around financial ethics and political branding in the digital asset space. While many crypto investors welcome Trump's general support for deregulating the industry, episodes like this muddy the waters.
It’s especially problematic in the context of memecoins, which are highly speculative and prone to manipulation. Without formal oversight, products tied to public figures can create confusion—and, in extreme cases, legal exposure.
Conclusion
The Trump family’s swift disavowal of the $TRUMP Wallet underscores the messy reality of crypto markets in 2025. Even when names and platforms seem official, the story behind them can be far more complex.
As the family prepares to release its own wallet under World Liberty Financial, investors should proceed with caution and verify the origin of all crypto products—especially when public figures are involved.
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