Novo Nordisk, the Danish pharmaceutical powerhouse behind the globally renowned drugs Ozempic and Wegovy, saw its stock price slide this week following a downward revision of its 2025 supply forecast. After months of investor optimism fueled by strong sales of weight-loss medications, this sudden shift in expectations has injected a new wave of volatility into the stock.
Traders are now weighing the implications of Novo Nordisk’s revised growth outlook, which reflects production bottlenecks rather than a slowdown in demand. This distinction is crucial: the appetite for weight-loss solutions remains elevated globally, but the company’s ability to scale up manufacturing is now a central concern.

Weaker Forecast, Strong Reaction
On 28 July 2025, Novo Nordisk announced that its expected production volumes for Wegovy would be lower than previously guided for the second half of 2025. The company cited ongoing limitations in fill-finish capacity, a key stage in the production of injectable medications that has proven difficult to scale at speed.
Despite strong demand, the company now expects supply growth to be flat or slightly reduced — a stark contrast to earlier expectations of robust expansion. The announcement triggered a drop of up to 26% in the share price on the Copenhagen exchange. Later in the day, the decline narrowed to approximately 14%.
Real-World Constraints Behind GLP-1 Boom
Ozempic and Wegovy belong to the GLP-1 receptor agonist class, originally developed for diabetes treatment but now widely prescribed for weight management. This dual-market opportunity has propelled Novo Nordisk’s stock to new heights, cementing its position as one of Europe’s most valuable companies.
But the road from scientific breakthrough to global supply dominance is paved with logistical complexity. Manufacturing precision injectables at scale requires compliance with stringent safety and sterility standards. Novo Nordisk has been expanding production through internal upgrades and external partnerships, yet delays have emerged, particularly in ensuring consistent fill-finish capacity across all facilities.
Traders Reassess the Risk-Reward Balance
For market participants, this moment presents a clear inflexion point. The fundamentals behind the Ozempic trade — rising obesity rates, expanding regulatory approvals, and strong consumer demand — remain intact. However, the narrative is now tempered by execution risk.
Some traders may interpret the dip as a potential entry point, particularly those with a long-term view on the weight-loss drug market. Novo Nordisk’s product portfolio, brand strength, and clinical pipeline still position it as a global leader.
Others may stay cautious until supply chain constraints show signs of easing.
Key Catalysts Ahead
- Regulatory approvals for new markets or treatment areas
- Production expansion progress and capacity updates
- Quarterly earnings and forward guidance
- Competitive threats from rivals like Eli Lilly
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Key Takeaways
- Novo Nordisk stock dropped up to 26% on 29 July 2025 after revising down its 2025 Wegovy supply forecast. The drop narrowed to around 14% later that day
- Bottlenecks in production, not demand, are the main concern
- GLP-1 long-term potential remains strong, but execution is key
- Short-term volatility may continue until supply issues are resolved